3 Ways For Estheticians To Get More Referrals

Getting your best customers to refer you to their friends and family is not only a great compliment, it's also great for business. Referred clients generally spend more on services and buy more products than other 'first time' clients. Why? Because they already trust you because someone they love trusts you. Pretty cool, right? So the question is, how do you get your clients to refer you?

Well, happy clients who believe in what you do are eager to send you their friends, family, and co-workers. Sometimes you just have to gently remind them you are excited to receive their referrals. Read on for three effective strategies to supercharge your referral game.

1. A Quick Email Boost: Start with a simple and direct approach. Send a quick email to your existing clients, saying something like, "If you have any friends, family members, or co-workers who are in need of some skincare TLC (or insert your specialty here), please forward them this email. I/we promise to take great care of anyone you send my/our way.” It's amazing how powerful a personal recommendation from a satisfied client can be. When you make it super simple for them to refer others, and they'll be more likely to spread the word.

2. Leverage Your Google Business Page: Your Google Business page is a referral system on steroids. Transform your client compliments into branded testimonial photos using Canva and then post them on your Google Business page. This creates a buzz around your beauty business and encourages potential clients to give you a try. If you're looking support on how to create this there is a step-by-step branded testimonial creation training inside Social Media Masterclass.

3. Show Gratitude and Take Inspired Action: This third strategy is all about creating a genuine connection with your clients. Every time a client sends someone your way, send them a handwritten thank-you note with a specific message. In a world of AI people notice thoughtful and personalized messaging. For example, "Thank you for referring Beth. She is so nice and the exact type of person I love to have as a client. I appreciate you.”

These personal notes go a long way in showing your clients that you value and appreciate them. When clients feel appreciated, they're more likely to keep sending referrals your way, providing an excellent return on your thank you card investment. Implementing these three strategies can significantly boost your referral pipeline and help your beauty business grow.

Remember, referrals are a testament to your quality and expertise, and by nurturing them, you can turn your clients into your best brand ambassadors. 

P.S. About the Social Media Masterclass... Why is this masterclass different from the rest? It's true... MANY people host masterclasses and workshops, but this one is extra special because I (a working esthetician) will show you how to manage social media with ease. You can spend more time with clients, and less time on time (and energy) sucking content creation. Click here to enroll.